Shopping with a Florence Fashion Expert

Florence is a shopping mecca, famous for fine fashion, leather, scents, art, decorated wood, fine papers and shoes. But how do you know which retailers to trust, what price is right and what is good quality?

You don’t! It’s embarrassing the number of times we (who have taken shopping trips to Florence since we were teens) have bought things  we loved in Florence only to have them fall apart, shrink, melt or fade when we got home. There are so many stalls and shops, with such pretty displays, it’s bewildering and enchanting and often very expensive.

Fashion Model in Florence Italy
Florence is all about Fashion

The only solution is an expert who knows all the products and all the vendors who not only guides you to the right shops and items but also ensures you get a good price, too.

We have worked with Isabella for many years and have shared her with our guests who have written back reviews such as these:

“I knew what I wanted in a leather jacket but was confused by all the offers. Isabella took me right to the perfect shop that I would never have found myself. Not only was the quality higher than what I had seen so far (she showed me how to tell), she also negotiated the price down 30% that more than covered her fee!” Michael G.

So many beautiful leather items.

“My friends and I went to Florence with fashion shopping and dining in mind. We each wanted to come home with a couple of fashionable outfits but are allergic to designer prices. She knows it all! She knows the shops the sell the clothes with the style and quality without the cost of the chi chi label. She helped us find shoes and bags to complete the outfits. AND it was so much fun! Thank you Isabella!” Cynthia and friends from San Antonio.

Isabella is a pro, having working in the fashion industry in Florence for many years. Not only will she help you shop for your list, she will have ideas for things you didn’t even think of for yourself and is invaluable for figuring out gifts to take home.


Italy is famous for fashion and fashion is part of the Italian lifestyle. Fashion shopping is part of our Italian Florence experience.

Isabella, our Personal Shopper will lead you through Florence’s hidden streets filled with fine, small boutiques to discover the most authentic and prestigious of Florentine fashion and craftsmanship. Isabella’s insider skills will allow you to buy fashion handbags, wallets, leather jackets, art & crafts products, shoes, designer jewelry at excellent prices in places that not everybody knows. The shopping experience itinerary will be based on your choice and wish list shopping desires.

When you confirm Isabella will be in contact with you to discuss and organize whatever you wish to purchase .

Meet at your hotel, apartment or meeting point.
Cost euro 80 for up to 2.5 hours
Available every morning from 10 am

Contact Isabella at  [email protected]

Giovanna Aprtment in the Heart of Florence


Here is a great apartment to use as a base for your Florence shopping trip. Giovanna is right in the center of fashion and shopping in Florence. It is lovely, spacious home and has a private terrace for after -shopping relaxing!  Recently renovated, the three bedrooms are complimented with three very nice bathrooms. Full kitchen and laundry.

Enjoy shopping and local living  at our many fine properties at  ItalyPerfectParisPerfect and  LondonPerfect.


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Villa Amata is a truly remarkable villa in Tuscany that has just about everything you could want in a luxury Tuscan villa. Your stay is sure to wonderful and memorable while enjoying all the wonderful features it has to offer.

Garden Views of Tuscan Hill from the Villa Terrace
Garden Views of Tuscan Hill from the Villa Terrace

Accommodating up to 16 people with 8 bedrooms and 8 bathrooms, it has plenty of activities both outside and in. Not only is there a lovely pool with a view but the pool area has a kitchen and dining arbor.  A tennis court and basketball court are nestled in the olive groves that surround the villa. Wander the property and hike in the hills.

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Enjoying the Beach in Italy

From mid-August until early September, a longstanding Italian tradition is to flee the hot cities for the beach. Having spent many childhood summers in Italy, we thought we understood the unique cultural aspects of Italians at the beach however as adults, returning to Italy with our own children for vacations, we appreciated ever new insights into Italian culture.  I could recount my own experience, but no one describes it better than author Tim Parks in his wickedly funny book Italian Education published in 1996, a sequel to Italian Neighbors published in 1992. If you are an Italy aficionado, we highly recommend both books, they hilariously entertaining and entirely accurate…good beach reading!

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Andrew Harper’s HideAway Report Recommends Italy Perfect!

We are thrilled to be recommended in the August issue of Andrew Harper’s Hideaway Report, an ultra -exclusive travel publication revered the world over for its travel wisdom and hotel reviews. The author of the article, “ The Enduring Pleasures of Rome” stayed in our gorgeous Rome Elegante apartment located in Rome’s enchanting Prati neighborhood. The author and his family enjoyed exploring Prati which is much-loved for its wonderful food shopping, restaurants and one of Rome’s finest gelaterie. Continue reading Andrew Harper’s HideAway Report Recommends Italy Perfect!

Real Roman Experience – Traditional Menu + Ancient Location

Two for one: Feed your spirit with a trip through history and nourish your body dining on delicious, traditional Roman cuisine.

The Four Heads of Janus – Quattro Capi

The restaurant, Trattoria Sora Lella, is on the Island in the Tiber (Isola Tiberina) and to reach it you must walk across the Ponte Fabrizio, the oldest bridge in Rome. It was built in 62BC. Yes, you read that right, 62BC. It is the oldest bridge in the world in continuous use. What a privilege to cross it! The bridge, now for pedestrians only, is decorated with two ancient pillars with 4 heads each of the Roman god Janus. Janus, who is also depicted with 2 faces, represents beginnings, gates, transitions, crossings, time, doorways and endings. Can you feel the crossing of the centuries? Continue reading Real Roman Experience – Traditional Menu + Ancient Location